The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

High Ticket Products – 5 Components For Automating High Ticket Product Sales

One of the most important requirements of high ticket marketing is the marketing funnel which helps to build relationship and trust essential for people to make a purchase. When you come to the internet to sell your high ticket products, it becomes possible to automate the whole marketing funnel right from attracting people, giving them information and moving them through the funnel right up to the final sale. Here are the things you need for this automation.

1. Squeeze page: The squeeze page is known variously as the lead capture page. This is the page which helps you to collect email ids of your prospects in order to market them. This is the opening of the marketing funnel. You direct all your prospects to the squeeze page from all your marketing efforts across the internet including article marketing, video marketing, and forum marketing. The squeeze page contains an attractive headline, a list of benefits and an opt-in form preferably with a free offer to entice prospects.

2. Auto-responder: This is the next piece of software you need. In fact the opt-in box on your squeeze page is provided by the auto-responder. This software allows you to send welcome emails and run email campaigns for your prospects. You can compose your messages for as long as a year and set them up in the auto-responder which will religiously send them across to your prospects on the scheduled times. So you can develop a relationship with hundreds and even thousands of prospects without ever talking to them personally.

3. Thank your page: You need this page to acknowledge your prospects willingness to join your email list. This is the page which is shown to him once he submits his email id in the opt-in box. You might want to put in another offer on the thank you page which is a one time offer. It is possible that since the prospect is interested at the moment he might pick it up.

4. Hosting provider: Since you have a squeeze page and a thank you page, you will need a hosting provider to host your pages. This will make your pages available on a domain of your choice like [http://www.yourdomain.com]. Select an appropriate hosting provider depending on your budget and the services offered.

5. Lead generation systems: Finally you need ways to generate free or inexpensive leads which you can send to your squeeze page. This can range from marketing on forums to marketing on eBay and Craigslist.

Once you set up these 5 systems and link them up together, you can virtually run your whole business on auto-pilot.

4 Great Ways to Manage Your Own Product Launch

Launching a new product in any market (online or offline) can be daunting process and launching a new product online, can be even more daunting for a newcomer.

However, if you apply the following tips, you will find that it is not impossible to do and will set you well on the way to success.

1. Create A Buzz

You need to start creating a buzz – do this before you launch – even while you are finishing off the product and getting it ready for launch.

By creating the buzz, you are really building anticipation in your target audiences minds. You want them to be eager to buy what you have – and you can really help create that anticipation.

2. Scarcity

Scarcity is one of those techniques that many of us dislike. That tactic of ‘Hurry! I’m only offering this price for a short while’ often leaves many of us cold however when used correctly, scarcity is great technique.

One way to do that is to openly discuss that you are going to restrict the total downloads to a certain number or ask for a small number of beta testers or joint venture partners.

3. Video, Video, Video!

People buy from people and what better way to let your prospects know that you are a real person? You can email your list pointing them to your videos that give real value, and then open up comments to facilitate conversation. If people are talking about your product, this will help fuel others’ anticipation.

4. Test Everything – at least twice!!!

Of course you will need to make sure all of your processes are in complete working order. Check and double-check everything, like opt-in forms, squeeze pages, autoresponder messages and product delivery. The critical point about successful launches from the customer’s point of view is a seamless payment and delivery process. Don’t disappoint them.

One great technique I have developed is to get several of my existing clients to test the processes – it’s amazing how the customer experience of the process differs.