4 Great Ways to Manage Your Own Product Launch

Launching a new product in any market (online or offline) can be daunting process and launching a new product online, can be even more daunting for a newcomer.

However, if you apply the following tips, you will find that it is not impossible to do and will set you well on the way to success.

1. Create A Buzz

You need to start creating a buzz – do this before you launch – even while you are finishing off the product and getting it ready for launch.

By creating the buzz, you are really building anticipation in your target audiences minds. You want them to be eager to buy what you have – and you can really help create that anticipation.

2. Scarcity

Scarcity is one of those techniques that many of us dislike. That tactic of ‘Hurry! I’m only offering this price for a short while’ often leaves many of us cold however when used correctly, scarcity is great technique.

One way to do that is to openly discuss that you are going to restrict the total downloads to a certain number or ask for a small number of beta testers or joint venture partners.

3. Video, Video, Video!

People buy from people and what better way to let your prospects know that you are a real person? You can email your list pointing them to your videos that give real value, and then open up comments to facilitate conversation. If people are talking about your product, this will help fuel others’ anticipation.

4. Test Everything – at least twice!!!

Of course you will need to make sure all of your processes are in complete working order. Check and double-check everything, like opt-in forms, squeeze pages, autoresponder messages and product delivery. The critical point about successful launches from the customer’s point of view is a seamless payment and delivery process. Don’t disappoint them.

One great technique I have developed is to get several of my existing clients to test the processes – it’s amazing how the customer experience of the process differs.

The Number One Way to Get Free Traffic and Backlinks (Launching Your Website to Google Page One!)

There is a way to get free traffic and backlinks to your website, launching yourself to the first page in Google organic search results within a very short period of time. But it does take some work, there are no free lunches. With that said, if you are very dedicated and take it upon yourself to make it work by setting a goal to employ this method on a consistent basis, you can compete with and surpass the big boys of the web. The playing ground does indeed become more level.

You’ve probably heard or read that writing articles is a very effective way to get free targeted traffic to your website. Yes, it is, but that is just the start. Writing articles is great, but it is slow going until you give it some oomph! The conventional method of article writing usually requires pounding them out in large numbers (depending upon the competition for your keywords) to pole vault yourself to where you eventually want to be in search engine rankings. Please don’t be disheartened. Anything worthwhile is worth the effort, and you feel better about it anyway when you reach the top of the mountain. Later in this article I Will get to an amazing discovery I recently made that helped buoy me up and not get discouraged with article writing.

In the meantime, I want to share with you one of the “baby steps” that helped me get to the number one search result on Google’s Local Search. It was quite easy for me to even beat a major competitor for my chosen keywords. In just one day I achieved number one (two or three in some cases) in Google’s Local Search for 3 or 4 quality keywords. I ranked number one for an item that is in huge demand right now all across the country. For those of you who are unfamiliar with Local Search, hurry and familiarize yourself with it!

Why is it important to gain exposure to Local Search? Because Yellow Pages is a museum relic. Oh yes, some people do still use it, but most now turn to exactly where you are right now– the internet! They type in something like “furniture Sacramento” (or wherever they live) to get listings of the most popular furniture stores in their locale. It ain’t alphabetical, baby, it’s dog eat dog, just like the rest of the net, and you getting up there in the Local Search Results can really help you.

How I did this, and how you can too, is quite elementary. But I found that not many people in my niche were doing it. I first signed up for Google Local Business Center. Then I walked through the set up process which is pretty self explanatory (it is free, by the way). I didn’t have a physical location so I got a P.O. Box, which is advised to do by Google if you don’t have a location. The part that not many of my competitors were doing was posting pictures (I bought several from off of the internet that were applicable to my products). I also made a short 6 minute video and put it on YouTube. That was quite easy to do also. I just had a friend teach a simple skill that is helpful and pertinent to my niche. I then downloaded the YouTube video to Google Local Search. Besides all of this, I put the web address of a free E-book I found on the internet into the coupon category, stating the coupon was good for one free and immediately downloadable E-Book pertinent to my niche. Get creative like this, and you’ll find many ways to get you traffic!

I hope this helped you think of things you can do to get you further to your goal of mounting the Google mountain. If you don’t think Local Search will help, think again. And then do the same thing for Yahoo’s version of it. Borrow a camcorder if you have to. I think the biggest thing is overcoming the obstacle of doing something you haven’t done before and think might be hard. You have momentum in not having done it up to this point, but you can change that, take a “baby step,” and the momentum you have started by doing these simple things will really get the ball rolling in the right direction!

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.