Why You Need to Pre-launch Your Next Product

Have you noticed that most of the big product launches lately have first gone through a “pre-launch” phase? Have you ever wondered why?

I decided to give pre-launch a try on my latest product release, Article Builder, to see if a pre-launch really does sell more product. The numbers are in, and let me tell you, the pre-launch made a huge difference in my bottom line.

Pre-Launching Creates Buzz

Pre-launching a product means letting people know about the product 30 to 60 days ahead of the actual date that they can purchase the product. There is nothing new about doing this. Movie studios for years have heavily advertised their films many months before you can go see them. Recording artists often advertise their upcoming albums well before they can be purchased.

Letting people know ahead of time about your product creates buzz. It gets people talking about the product in the forums and to their friends and family. This causes more people to go to your pre-launch site to read about it, and builds anticipation for the actual release date.

Pre-Launching Allows For User Input

In the case of software products, pre-launching gives you a chance to show people how the product works and get feedback on it. For Article Builder, I collected as many opinions and comments as I could on the software during the 30 day pre-launch phase. I applied many of the suggestions prior to launching, so that by the time it actually launched, it was three times as good as what I had first created!

There is no better way to sell a product than to find out exactly what your customer base wants, and then sell it to them! Making the product the absolute best it can be before the actual sales date ensures a much higher conversion rate and a lot more sales.

Pre-Launching Helps You Build A List

If you supply a “subscribe for more information” box on your pre-launch page, then people who want to get more information or be notified when the product actually launches are added to your email list. This is great for keeping them up to date about coming changes and improvements in your product up to launch date.

To make sure you get the most number of subscribers, be sure and give them a reward for giving out their email address. With Article Builder I sent people the URL to a video where they could watch the software in action, if they were willing to get on the pre-launch list.

The benefits of having the person on that list doesn’t stop after the product launches, however. Even if the person chose not to buy, you can still send other offers their way that they may take you up on. It’s a great way to continue to earn from people who may have not even purchased your pre-launch product!

For Article Builder I was able to get over 2,000 people on the email list! You can imagine how that has helped me in selling additional back-end products. So you certainly will want to offer an opt-in box on the pre-launch page.

Summing It All Up

These are great reasons to pre-launch your next product: it creates buzz, it allows you to get feedback and improve the product, and it builds an email list of people interested in the subject area. All three are key points that boost your bottom line.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

How to Launch a Successful Affiliate Program

More people are turning to affiliate marketing because it is one of the best online marketing programs that are both affordable and easy to do. There is virtually no risk to the marketer since you pay upon an agreed action or sale completed by your affiliate partner.The key to be a very successful affiliate manager in your new affiliate program launch is to make yours unique and stand out from all others in your niche market. This is because you want to attract the attention and interest of other affiliate marketers. Here are a few tips that you can use to achieve this objective:1. Do some research of the demand for your products and don’t try to sell everything to everyone. Focus on the product that has good demand so that you quickly claim your niche.2. Start identifying and locating your niche partners. Focus on well established marketers who have built reasonably good traffic who will love a joint venture with you.3. As a good affiliate manager, you are responsible to provide the usual promotional material to your affiliate partners. By doing so, you actually help them to do their marketing job more efficiently therefore generating more sales volume and conversions for you. This helps to retain your affiliate partners.4. Always continue to sign up new affiliate partners as some may choose to leave you for reasons that you have no control of. You can do this by continually advertising your affiliate marketing program through the usual methods like affiliate directories and your own blog.