Why You Need to Pre-launch Your Next Product

Have you noticed that most of the big product launches lately have first gone through a “pre-launch” phase? Have you ever wondered why?

I decided to give pre-launch a try on my latest product release, Article Builder, to see if a pre-launch really does sell more product. The numbers are in, and let me tell you, the pre-launch made a huge difference in my bottom line.

Pre-Launching Creates Buzz

Pre-launching a product means letting people know about the product 30 to 60 days ahead of the actual date that they can purchase the product. There is nothing new about doing this. Movie studios for years have heavily advertised their films many months before you can go see them. Recording artists often advertise their upcoming albums well before they can be purchased.

Letting people know ahead of time about your product creates buzz. It gets people talking about the product in the forums and to their friends and family. This causes more people to go to your pre-launch site to read about it, and builds anticipation for the actual release date.

Pre-Launching Allows For User Input

In the case of software products, pre-launching gives you a chance to show people how the product works and get feedback on it. For Article Builder, I collected as many opinions and comments as I could on the software during the 30 day pre-launch phase. I applied many of the suggestions prior to launching, so that by the time it actually launched, it was three times as good as what I had first created!

There is no better way to sell a product than to find out exactly what your customer base wants, and then sell it to them! Making the product the absolute best it can be before the actual sales date ensures a much higher conversion rate and a lot more sales.

Pre-Launching Helps You Build A List

If you supply a “subscribe for more information” box on your pre-launch page, then people who want to get more information or be notified when the product actually launches are added to your email list. This is great for keeping them up to date about coming changes and improvements in your product up to launch date.

To make sure you get the most number of subscribers, be sure and give them a reward for giving out their email address. With Article Builder I sent people the URL to a video where they could watch the software in action, if they were willing to get on the pre-launch list.

The benefits of having the person on that list doesn’t stop after the product launches, however. Even if the person chose not to buy, you can still send other offers their way that they may take you up on. It’s a great way to continue to earn from people who may have not even purchased your pre-launch product!

For Article Builder I was able to get over 2,000 people on the email list! You can imagine how that has helped me in selling additional back-end products. So you certainly will want to offer an opt-in box on the pre-launch page.

Summing It All Up

These are great reasons to pre-launch your next product: it creates buzz, it allows you to get feedback and improve the product, and it builds an email list of people interested in the subject area. All three are key points that boost your bottom line.

Anatomy of a Product: From an Idea to Reality

What does it take to turn an idea into a product? How can I realize financial gain from my idea? Where do I start? These and many other questions swirl around would-be inventors and entrepreneurs as they seek to bring new products and services to market. The process can seem daunting for anyone making a first attempt and confronting the typical hurdles and roadblocks the marketplace utilizes to cull the field.I look at hundreds of products each year and have done so for almost 30 years. The ideas that succeed invariably consist of the same basic elements.One, an entrepreneur with passion, a realistic view of the opportunity they have created and a flexible attitude to the inevitable critique and changes the original concept will undergo. The world is full of dreamers. Successful entrepreneurs work non-stop in pursuit of their well-designed goals.Two, a new product or service concept that fills an identifiable market niche. The niche can be a completely new product category (think Windows, XM Radio, E-Bay) or a small piece of a vast, mature market segment (Sam Adams Beer, Coach, George Foreman Grille). The Unique Selling Proposition is the element that enables the product to be positioned as an advance, offering different, improved features and benefits. The world doesn’t need another mousetrap, unless, you can prove a method to catch more mice.Three, before running off to a Patent Attorney, display or discuss the opportunity with family, friend’s, co-workers you trust. Would they buy if available? How much would they pay? What don’t they like about the widget? Any improvements they might suggest? This is a form of micro-test market. Also, search the inter-net, United States Patent and Trademark Office, visit stores and diligently study the competition. If you feel confident that the market is not offering anything like your concept then you potentially have a significant commercial opportunity and should seek copyright, patent and trademark advice.There are many ways to proceed. You can attempt to self-market your idea. There are numerous reputable consulting firms that can offer comprehensive services. Many colleges and state and local governments offer small business incubators and can be an excellent resource. A caution, though. The late night infomercial selling patent services that will make you rich is always a fraud. Ask for references and products currently on the market as proof that you are dealing with professionals, not charlatans.The hardest question for many inventors to confront: How to harvest financial benefits from their invention? Licensing, self-marketing the product, funding, partnership, strategic alliance or outright sale of the opportunity are among the options to be considered. Typically, the inventors background, experience, interest and financial realities make the choice more obvious. It is usually good to have professional guidance when weighing appropriate strategies for harvesting income from a project.A working model or a production quality prototype of the piece will be essential in researching manufacturing, costing production and for presentations. Do not cut corners here. Be as professional and thorough as possible in displaying the unique performance benefits and features of the product. You only get one chance to make a strong first impression.A customized Business Plan or Offering Document will be crucial in successfully presenting the product for consideration. Decision-makers typically see many, many products each year. You need to stand out and that requires an exciting plan. Do not buy a Business Plan template off of the inter-net and fill in the blanks. It will not be read. Make the document as exciting as your product.The steps reviewed above typically result in a thinning of the new product herd. In order to successfully place a service or product in this very aggressive, cluttered marketplace no shortcuts are tolerated. Inventors, entrepreneurs and small businesses are an amazing breed and a valued national asset. The wealth created and generated by this group of idea pioneers is the American economic difference maker. There has never been a greater time or place to launch that needed new product, and the rewards have never been greater.

Integrated Fleet Maintenance Training for Fleet Management

As a fleet manager, you are responsible for keeping your fleet on the road and running smoothly. But what happens when something goes wrong? How do you know what to do and who to call?

Integrated fleet maintenance training can help. This type of training covers all aspects of fleet maintenance, from preventative measures to troubleshooting and repairs. It can help you keep your fleet running smoothly and avoid costly downtime.

Fleet maintenance training – what you need to know
Fleet maintenance training is essential for any fleet manager. In order to keep your fleet running smoothly, you need to be able to identify and address problems quickly. A well-executed fleet maintenance program can help to prevent costly breakdowns and ensure that your vehicles are in good working order.

There are a number of different types of fleet maintenance training available, each with its own benefits. Integrated fleet maintenance training is a comprehensive approach that covers both the technical aspects of fleet management and the practical skills required for effective fleet maintenance. This type of training can help you to:

Understand the basics of fleet management

Identify and address problems quickly

Create a successful fleet maintenance program

On-the-job training is another popular type of fleet maintenance training. This type of training provides you with the skills required to carry out specific tasks in a fleet. It can include everything from basic repairs to more complex tasks, such as vehicle inspections. On-the-job training can be beneficial if you want to learn specific skills in a short amount of time. However, it may not be the best option if you want to learn all the details about a particular topic.

Both integrated and on-the-job training are excellent options if you want to learn about fleet management in a hands-on way. However, they may not be suitable if you only need basic skills or if you want to learn about a specific topic. If this is your goal, then you may want to consider distance learning programs or online courses. These types of programs provide you with access to expert instructors and comprehensive materials, making them ideal for those who want to learn more about fleet management.

Integrated fleet maintenance training for fleet management
Fleet maintenance training is essential for ensuring the fleet is in good working order and able to meet the demands of its mission. In order to ensure the best possible training, an integrated fleet maintenance training program should be in place. This program should include both classroom and on-the-job training, as well as simulation exercises.

Classroom training should cover topics such as fleet management, safety, and logistics. These topics should be covered in a comprehensive manner so that students are able to apply what they have learned in the classroom to real-world situations.

On-the-job training should cover a variety of maintenance tasks. This training should be tailored to the specific needs of the fleet being managed. Training should include both hands-on tasks and theoretical learning.

Simulation exercises can be used to test the knowledge and skills of students. These exercises can also be used to train crew members in emergency procedures.

An integrated fleet maintenance training program is essential for ensuring that fleet managers are able to maintain their fleets in good working order. By covering a variety of topics in a comprehensive manner, students are able to apply what they have learned in the classroom to real-world situations. Additionally, simulation exercises can be used to test crew members’ knowledge and skills.

Benefits of integrated fleet maintenance training
Now that fleets are becoming increasingly complex and reliant on technology, it is essential for maintenance technicians to have the proper training in order to keep these vehicles running smoothly. Integrated fleet maintenance training provides technicians with the skills necessary to maintain fleets of vehicles, as well as manage them effectively. This type of training integrates elements from different departments so that students can build a cohesive understanding of how equipment works together. In addition, this type of education provides students with the ability to anticipate problems and take appropriate steps to prevent them from occurring. Overall, integrated fleet maintenance training is essential for maintaining modern fleets and ensuring that they run efficiently and safely.