Importance of Concept Testing and Stage Gate Process for Product Acceptance Concept Testing

Concept Testing is the process or the attempt which is predicted by using the quantitative and qualitative methods to calculate the customer’s response for the new product before it is introduced in the market. Concept Testing helps us to test the success of the new product. Concept Testing provides the guidance for the advertisement, approaches, sales, images or graphics; potential consumers are also engaged in this process to get the basic idea for the product.Importance of Concept of TestingConcept Testing is the process that analyses the statistical procedures, reshapes and redefines the ideas regarding the basic idea for the product. Before the product is introduced in the market, it tests the success of the products. It helps to develop the point that it expresses the product quality, position and the targeted audiences. They study regarding the reaction to the product helps us include many things such as liking, reason to purchase and many more things. It facilitates the consumers to evaluate and they can also give their feedbacks during the development process. Concept Testing is also known as the management tool for measuring the success.The Stage Gate ProcessThe stage gate process is a procedure in which the idea of a new product ends with the successful launch. The stage-Gate divides the effort into stages which is separated by the manager or committee decision gates. The decisions are based on the available information at the time like risk analysis, business case, necessary resources etc. At every stage, there is a functional project team that carries out the task that needs to complete the before defined as deliverables. After this the deliverables are presented to the Gate Review Board in the form of a business plan in the Gate Review meeting. Until all the deliverables are gathered, the Gate Review meets cannot be held. The Gate Review Boards are guided by the head of the business regarding the products is planned and is staffed by technical and the business functional groups head to assure the proper attention is paid to each and every area during production.
Following are the process of acceptance:Deliverables: The inputs in the gate review which are delivered in the meeting by the project leader and team deliver are defined in advance and are the results of the actions from the previous stage.Criteria: The projects are judged in order to make the go/kill and prioritization decisions. The criteria are prepared into a scorecard and include both financial and qualitative criteria.Outputs: The decision of Go/Kill/Hold/Recycle with a permitted plan for the next gate, and the list of deliverable and for the next gate.