Importance of Concept Testing and Stage Gate Process for Product Acceptance Concept Testing

Concept Testing is the process or the attempt which is predicted by using the quantitative and qualitative methods to calculate the customer’s response for the new product before it is introduced in the market. Concept Testing helps us to test the success of the new product. Concept Testing provides the guidance for the advertisement, approaches, sales, images or graphics; potential consumers are also engaged in this process to get the basic idea for the product.Importance of Concept of TestingConcept Testing is the process that analyses the statistical procedures, reshapes and redefines the ideas regarding the basic idea for the product. Before the product is introduced in the market, it tests the success of the products. It helps to develop the point that it expresses the product quality, position and the targeted audiences. They study regarding the reaction to the product helps us include many things such as liking, reason to purchase and many more things. It facilitates the consumers to evaluate and they can also give their feedbacks during the development process. Concept Testing is also known as the management tool for measuring the success.The Stage Gate ProcessThe stage gate process is a procedure in which the idea of a new product ends with the successful launch. The stage-Gate divides the effort into stages which is separated by the manager or committee decision gates. The decisions are based on the available information at the time like risk analysis, business case, necessary resources etc. At every stage, there is a functional project team that carries out the task that needs to complete the before defined as deliverables. After this the deliverables are presented to the Gate Review Board in the form of a business plan in the Gate Review meeting. Until all the deliverables are gathered, the Gate Review meets cannot be held. The Gate Review Boards are guided by the head of the business regarding the products is planned and is staffed by technical and the business functional groups head to assure the proper attention is paid to each and every area during production.
Following are the process of acceptance:Deliverables: The inputs in the gate review which are delivered in the meeting by the project leader and team deliver are defined in advance and are the results of the actions from the previous stage.Criteria: The projects are judged in order to make the go/kill and prioritization decisions. The criteria are prepared into a scorecard and include both financial and qualitative criteria.Outputs: The decision of Go/Kill/Hold/Recycle with a permitted plan for the next gate, and the list of deliverable and for the next gate.

Promoting Online Dish Network Sales

The coming of dish network portals has boosted sales like never before. If you are a keen internet surfer and also a satellite TV enthusiast, you couldn’t miss the cascade of online dish TV portals which offer you services at extremely low prices. It would be foolish to conclude that all these sites maintain a high degree of standard and quality. The concept of fraud applies to direct satellite TV services as well! You have to land up with the authentic providers and not get duped by promotional material.

The question is, how has the online dish network providers managed to boost up sales to that high degree? It seems that their advertising and marketing machinery is paying rich dividends. Satellite TV portals try very hard to increase their visibility on the internet. They always strive to be there where dish TV enthusiasts would look for them. They engage or hire expert web marketing firms to broaden their hold on the internet traffic, channeling much of the TV-loving audience to the proper direct satellite TV services websites.

Other than the search engine optimization process, there are other aspects of marketing dish network services. A major case in point is the cut down on prices. Satellite TV services from the online portals are so affordable that the low prices shoot up sales without any real marketing efforts. When you get something for nothing, you don’t really need to make advertisements on that! Dish TV services from the online portals offer so much that customers are interested in the wares without any help from the sales team.

The other factor which works well in the favor of dish network providers is customer services. Customer care services works wonders for any business which relies heavily on loyal, dependable customers. The customers that sign up with dish TV services are made comfortable and their queries are looked into seriously. This endears the providers to the customers and that is very important in the cut-throat competition. There is no lack of offers for the customers, so they need something more to keep them tied to their service providers. It’s only when they feel a sense of belonging with the company will they be willing to stay on and resist temptation from other rival companies.

Amazing Product Funnel Creation – 5 Advanced Steps to Make Money Through Product Funnel Creation

Who ever came up with the idea of creating a product funnel is such a brilliant guy. For me, this is one of the best marketing strategies that every online business must take advantage of if they want to boost their sales potential and online revenue. By using this tool, you can convince your customers to take advantage of all the products you are offering thus, maximizing your profits per client.

Here are the 5 advanced steps to make money through product funnel creation:

1. Advertise to as many people as you can. This is to boost the number of people that you can qualify to the first level of your funnel. You can promote your products and services using both free and paid advertising tools like PPC advertising, search engine marketing, article marketing, forum posting, etc. Also, it is important that you establish your expertise on your chosen niche while promoting your offerings. This is to assure your potential clients that should they decide to do business with you, they are guaranteed to get their money’s worth and more.

2. Create series of products. Launch your own product line consisting of low-end, middle-end, and high-products. Make sure that your creations can address the varying needs of your potential clients by taking their skill level into consideration.

3. Guarantee satisfaction. If you want to move your customers from one level of your funnel to the next, you must keep them happy and satisfied with their purchases. You should offer them with top quality products for reasonable prices, great customer service, and you must offer after-sales support. When you keep these people happy, they are most likely to do business with you again and they might even recommend you and your creations to other people who might get interested with what you offer.

4. Add to your product line. Continue to learn the emerging needs of your customer base and never stop creating products that will address these needs. As you know, more products means more sales and revenue for your ebusiness.

5. Solicit feedback. From time to time, ask your potential clients through related forums or through your website for their suggestions, recommendations, and feedback about your products, business, and marketing strategies. This is the best way to identify your areas of opportunities so you can do necessary improvements to better serve your customers.