Importance of Concept Testing and Stage Gate Process for Product Acceptance Concept Testing

Concept Testing is the process or the attempt which is predicted by using the quantitative and qualitative methods to calculate the customer’s response for the new product before it is introduced in the market. Concept Testing helps us to test the success of the new product. Concept Testing provides the guidance for the advertisement, approaches, sales, images or graphics; potential consumers are also engaged in this process to get the basic idea for the product.Importance of Concept of TestingConcept Testing is the process that analyses the statistical procedures, reshapes and redefines the ideas regarding the basic idea for the product. Before the product is introduced in the market, it tests the success of the products. It helps to develop the point that it expresses the product quality, position and the targeted audiences. They study regarding the reaction to the product helps us include many things such as liking, reason to purchase and many more things. It facilitates the consumers to evaluate and they can also give their feedbacks during the development process. Concept Testing is also known as the management tool for measuring the success.The Stage Gate ProcessThe stage gate process is a procedure in which the idea of a new product ends with the successful launch. The stage-Gate divides the effort into stages which is separated by the manager or committee decision gates. The decisions are based on the available information at the time like risk analysis, business case, necessary resources etc. At every stage, there is a functional project team that carries out the task that needs to complete the before defined as deliverables. After this the deliverables are presented to the Gate Review Board in the form of a business plan in the Gate Review meeting. Until all the deliverables are gathered, the Gate Review meets cannot be held. The Gate Review Boards are guided by the head of the business regarding the products is planned and is staffed by technical and the business functional groups head to assure the proper attention is paid to each and every area during production.
Following are the process of acceptance:Deliverables: The inputs in the gate review which are delivered in the meeting by the project leader and team deliver are defined in advance and are the results of the actions from the previous stage.Criteria: The projects are judged in order to make the go/kill and prioritization decisions. The criteria are prepared into a scorecard and include both financial and qualitative criteria.Outputs: The decision of Go/Kill/Hold/Recycle with a permitted plan for the next gate, and the list of deliverable and for the next gate.

Anatomy of a Product: From an Idea to Reality

What does it take to turn an idea into a product? How can I realize financial gain from my idea? Where do I start? These and many other questions swirl around would-be inventors and entrepreneurs as they seek to bring new products and services to market. The process can seem daunting for anyone making a first attempt and confronting the typical hurdles and roadblocks the marketplace utilizes to cull the field.I look at hundreds of products each year and have done so for almost 30 years. The ideas that succeed invariably consist of the same basic elements.One, an entrepreneur with passion, a realistic view of the opportunity they have created and a flexible attitude to the inevitable critique and changes the original concept will undergo. The world is full of dreamers. Successful entrepreneurs work non-stop in pursuit of their well-designed goals.Two, a new product or service concept that fills an identifiable market niche. The niche can be a completely new product category (think Windows, XM Radio, E-Bay) or a small piece of a vast, mature market segment (Sam Adams Beer, Coach, George Foreman Grille). The Unique Selling Proposition is the element that enables the product to be positioned as an advance, offering different, improved features and benefits. The world doesn’t need another mousetrap, unless, you can prove a method to catch more mice.Three, before running off to a Patent Attorney, display or discuss the opportunity with family, friend’s, co-workers you trust. Would they buy if available? How much would they pay? What don’t they like about the widget? Any improvements they might suggest? This is a form of micro-test market. Also, search the inter-net, United States Patent and Trademark Office, visit stores and diligently study the competition. If you feel confident that the market is not offering anything like your concept then you potentially have a significant commercial opportunity and should seek copyright, patent and trademark advice.There are many ways to proceed. You can attempt to self-market your idea. There are numerous reputable consulting firms that can offer comprehensive services. Many colleges and state and local governments offer small business incubators and can be an excellent resource. A caution, though. The late night infomercial selling patent services that will make you rich is always a fraud. Ask for references and products currently on the market as proof that you are dealing with professionals, not charlatans.The hardest question for many inventors to confront: How to harvest financial benefits from their invention? Licensing, self-marketing the product, funding, partnership, strategic alliance or outright sale of the opportunity are among the options to be considered. Typically, the inventors background, experience, interest and financial realities make the choice more obvious. It is usually good to have professional guidance when weighing appropriate strategies for harvesting income from a project.A working model or a production quality prototype of the piece will be essential in researching manufacturing, costing production and for presentations. Do not cut corners here. Be as professional and thorough as possible in displaying the unique performance benefits and features of the product. You only get one chance to make a strong first impression.A customized Business Plan or Offering Document will be crucial in successfully presenting the product for consideration. Decision-makers typically see many, many products each year. You need to stand out and that requires an exciting plan. Do not buy a Business Plan template off of the inter-net and fill in the blanks. It will not be read. Make the document as exciting as your product.The steps reviewed above typically result in a thinning of the new product herd. In order to successfully place a service or product in this very aggressive, cluttered marketplace no shortcuts are tolerated. Inventors, entrepreneurs and small businesses are an amazing breed and a valued national asset. The wealth created and generated by this group of idea pioneers is the American economic difference maker. There has never been a greater time or place to launch that needed new product, and the rewards have never been greater.

Online Product Promotion Strategy For Small Businesses

Here we will discuss about some effective online Product Promotion Strategies for small businesses. Whenever a small business outfit launches a new product with a nice web page, the first thing to do is to get your page indexed in the major search engines. If you have a new website, the best method will be publish some articles at leading article directories.

Most article directories do not allow direct product promotion but you can do it in an informative way which is acceptable to them. There are hundreds of such article directories and you can promote your business in all of them. Write some informative articles about your new product and get them online on all the directories. This way you get thousands of link quickly. Imagine you write 10 articles and submit each one of them to 100 sites, you will get 1000 high quality links to your product page in no time. Very soon, you will see your product getting good rankings in the major search engines.

Now this product promotion strategy for your small business isn’t easy if you do it manually. There is a way to do this automatically. Write highly informative articles and use the article submitter software to submit to lots of sites. This saves you time and money.

Now you have thousands of web pages talking about your newly launched product so definitely your product ranking will shoot up. Many affluent bloggers will be talking about it. Video marketers will consider promoting your product. But all this is possible only after you get the initial word out about your newly launched business service, online product or website. You can use the keyword research tools to find the right keywords for getting targeted traffic.

Article marketing is a great way of promoting your business, online service or a newly setup website. Its great for small businesses as its cost effective and guarantees quick results in the form of high traffic, good rankings and sales. It creates a big buzz about your product all over the web world.