Productive Product Launching – 5 Ways to Make More Money With Product Launching

Product launching marks a milestone for every company. It is the moment where new products are unveiled to potential clients. The success of the products in terms of sales and popularity largely depends on the product launching, as such, it must be well-thought out and highly publicized to create curiosity among your potential buyers. Here are the 5 most powerful ways to make more money with product launching:

1. Put up teasers series on your websites. “Want to know what’s new with company ABC, it will surely rock your world”, this is a kind of teaser that will definitely create curiosity among your target market. They will surely look forward for the new product in the hope that they will benefit from it.

2. Write a press release. Announce the unveiling of your new product with the use of press release. To further entice your potential clients, present the features of the products and the benefits it can offer. In addition, add some testimonials and researches to make your press release more credible.

3. Get someone to endorse your product. If you have the budget, you can go for famous celebrities or known personalities to endorse your product to your potential buyers. This is one of the most expensive element in product launching but promises great return of investment.

4. Utilize email marketing. Send promotional email to your customers and prospective buyers about the product launching and invite them. Make your email interesting to get everybody on the launching, remember, these are the people who are most likely to buy from you.

5. Pick the best date for the product launching. The best time to launch your product is during weekends because your potential clients are not busy with work or school.

Importance of Concept Testing and Stage Gate Process for Product Acceptance Concept Testing

Concept Testing is the process or the attempt which is predicted by using the quantitative and qualitative methods to calculate the customer’s response for the new product before it is introduced in the market. Concept Testing helps us to test the success of the new product. Concept Testing provides the guidance for the advertisement, approaches, sales, images or graphics; potential consumers are also engaged in this process to get the basic idea for the product.Importance of Concept of TestingConcept Testing is the process that analyses the statistical procedures, reshapes and redefines the ideas regarding the basic idea for the product. Before the product is introduced in the market, it tests the success of the products. It helps to develop the point that it expresses the product quality, position and the targeted audiences. They study regarding the reaction to the product helps us include many things such as liking, reason to purchase and many more things. It facilitates the consumers to evaluate and they can also give their feedbacks during the development process. Concept Testing is also known as the management tool for measuring the success.The Stage Gate ProcessThe stage gate process is a procedure in which the idea of a new product ends with the successful launch. The stage-Gate divides the effort into stages which is separated by the manager or committee decision gates. The decisions are based on the available information at the time like risk analysis, business case, necessary resources etc. At every stage, there is a functional project team that carries out the task that needs to complete the before defined as deliverables. After this the deliverables are presented to the Gate Review Board in the form of a business plan in the Gate Review meeting. Until all the deliverables are gathered, the Gate Review meets cannot be held. The Gate Review Boards are guided by the head of the business regarding the products is planned and is staffed by technical and the business functional groups head to assure the proper attention is paid to each and every area during production.
Following are the process of acceptance:Deliverables: The inputs in the gate review which are delivered in the meeting by the project leader and team deliver are defined in advance and are the results of the actions from the previous stage.Criteria: The projects are judged in order to make the go/kill and prioritization decisions. The criteria are prepared into a scorecard and include both financial and qualitative criteria.Outputs: The decision of Go/Kill/Hold/Recycle with a permitted plan for the next gate, and the list of deliverable and for the next gate.

Why You Need to Pre-launch Your Next Product

Have you noticed that most of the big product launches lately have first gone through a “pre-launch” phase? Have you ever wondered why?

I decided to give pre-launch a try on my latest product release, Article Builder, to see if a pre-launch really does sell more product. The numbers are in, and let me tell you, the pre-launch made a huge difference in my bottom line.

Pre-Launching Creates Buzz

Pre-launching a product means letting people know about the product 30 to 60 days ahead of the actual date that they can purchase the product. There is nothing new about doing this. Movie studios for years have heavily advertised their films many months before you can go see them. Recording artists often advertise their upcoming albums well before they can be purchased.

Letting people know ahead of time about your product creates buzz. It gets people talking about the product in the forums and to their friends and family. This causes more people to go to your pre-launch site to read about it, and builds anticipation for the actual release date.

Pre-Launching Allows For User Input

In the case of software products, pre-launching gives you a chance to show people how the product works and get feedback on it. For Article Builder, I collected as many opinions and comments as I could on the software during the 30 day pre-launch phase. I applied many of the suggestions prior to launching, so that by the time it actually launched, it was three times as good as what I had first created!

There is no better way to sell a product than to find out exactly what your customer base wants, and then sell it to them! Making the product the absolute best it can be before the actual sales date ensures a much higher conversion rate and a lot more sales.

Pre-Launching Helps You Build A List

If you supply a “subscribe for more information” box on your pre-launch page, then people who want to get more information or be notified when the product actually launches are added to your email list. This is great for keeping them up to date about coming changes and improvements in your product up to launch date.

To make sure you get the most number of subscribers, be sure and give them a reward for giving out their email address. With Article Builder I sent people the URL to a video where they could watch the software in action, if they were willing to get on the pre-launch list.

The benefits of having the person on that list doesn’t stop after the product launches, however. Even if the person chose not to buy, you can still send other offers their way that they may take you up on. It’s a great way to continue to earn from people who may have not even purchased your pre-launch product!

For Article Builder I was able to get over 2,000 people on the email list! You can imagine how that has helped me in selling additional back-end products. So you certainly will want to offer an opt-in box on the pre-launch page.

Summing It All Up

These are great reasons to pre-launch your next product: it creates buzz, it allows you to get feedback and improve the product, and it builds an email list of people interested in the subject area. All three are key points that boost your bottom line.