High Ticket Products – 5 Components For Automating High Ticket Product Sales

One of the most important requirements of high ticket marketing is the marketing funnel which helps to build relationship and trust essential for people to make a purchase. When you come to the internet to sell your high ticket products, it becomes possible to automate the whole marketing funnel right from attracting people, giving them information and moving them through the funnel right up to the final sale. Here are the things you need for this automation.

1. Squeeze page: The squeeze page is known variously as the lead capture page. This is the page which helps you to collect email ids of your prospects in order to market them. This is the opening of the marketing funnel. You direct all your prospects to the squeeze page from all your marketing efforts across the internet including article marketing, video marketing, and forum marketing. The squeeze page contains an attractive headline, a list of benefits and an opt-in form preferably with a free offer to entice prospects.

2. Auto-responder: This is the next piece of software you need. In fact the opt-in box on your squeeze page is provided by the auto-responder. This software allows you to send welcome emails and run email campaigns for your prospects. You can compose your messages for as long as a year and set them up in the auto-responder which will religiously send them across to your prospects on the scheduled times. So you can develop a relationship with hundreds and even thousands of prospects without ever talking to them personally.

3. Thank your page: You need this page to acknowledge your prospects willingness to join your email list. This is the page which is shown to him once he submits his email id in the opt-in box. You might want to put in another offer on the thank you page which is a one time offer. It is possible that since the prospect is interested at the moment he might pick it up.

4. Hosting provider: Since you have a squeeze page and a thank you page, you will need a hosting provider to host your pages. This will make your pages available on a domain of your choice like [http://www.yourdomain.com]. Select an appropriate hosting provider depending on your budget and the services offered.

5. Lead generation systems: Finally you need ways to generate free or inexpensive leads which you can send to your squeeze page. This can range from marketing on forums to marketing on eBay and Craigslist.

Once you set up these 5 systems and link them up together, you can virtually run your whole business on auto-pilot.

Anatomy of a Product: From an Idea to Reality

What does it take to turn an idea into a product? How can I realize financial gain from my idea? Where do I start? These and many other questions swirl around would-be inventors and entrepreneurs as they seek to bring new products and services to market. The process can seem daunting for anyone making a first attempt and confronting the typical hurdles and roadblocks the marketplace utilizes to cull the field.I look at hundreds of products each year and have done so for almost 30 years. The ideas that succeed invariably consist of the same basic elements.One, an entrepreneur with passion, a realistic view of the opportunity they have created and a flexible attitude to the inevitable critique and changes the original concept will undergo. The world is full of dreamers. Successful entrepreneurs work non-stop in pursuit of their well-designed goals.Two, a new product or service concept that fills an identifiable market niche. The niche can be a completely new product category (think Windows, XM Radio, E-Bay) or a small piece of a vast, mature market segment (Sam Adams Beer, Coach, George Foreman Grille). The Unique Selling Proposition is the element that enables the product to be positioned as an advance, offering different, improved features and benefits. The world doesn’t need another mousetrap, unless, you can prove a method to catch more mice.Three, before running off to a Patent Attorney, display or discuss the opportunity with family, friend’s, co-workers you trust. Would they buy if available? How much would they pay? What don’t they like about the widget? Any improvements they might suggest? This is a form of micro-test market. Also, search the inter-net, United States Patent and Trademark Office, visit stores and diligently study the competition. If you feel confident that the market is not offering anything like your concept then you potentially have a significant commercial opportunity and should seek copyright, patent and trademark advice.There are many ways to proceed. You can attempt to self-market your idea. There are numerous reputable consulting firms that can offer comprehensive services. Many colleges and state and local governments offer small business incubators and can be an excellent resource. A caution, though. The late night infomercial selling patent services that will make you rich is always a fraud. Ask for references and products currently on the market as proof that you are dealing with professionals, not charlatans.The hardest question for many inventors to confront: How to harvest financial benefits from their invention? Licensing, self-marketing the product, funding, partnership, strategic alliance or outright sale of the opportunity are among the options to be considered. Typically, the inventors background, experience, interest and financial realities make the choice more obvious. It is usually good to have professional guidance when weighing appropriate strategies for harvesting income from a project.A working model or a production quality prototype of the piece will be essential in researching manufacturing, costing production and for presentations. Do not cut corners here. Be as professional and thorough as possible in displaying the unique performance benefits and features of the product. You only get one chance to make a strong first impression.A customized Business Plan or Offering Document will be crucial in successfully presenting the product for consideration. Decision-makers typically see many, many products each year. You need to stand out and that requires an exciting plan. Do not buy a Business Plan template off of the inter-net and fill in the blanks. It will not be read. Make the document as exciting as your product.The steps reviewed above typically result in a thinning of the new product herd. In order to successfully place a service or product in this very aggressive, cluttered marketplace no shortcuts are tolerated. Inventors, entrepreneurs and small businesses are an amazing breed and a valued national asset. The wealth created and generated by this group of idea pioneers is the American economic difference maker. There has never been a greater time or place to launch that needed new product, and the rewards have never been greater.

Productive Product Launching – 5 Ways to Make More Money With Product Launching

Product launching marks a milestone for every company. It is the moment where new products are unveiled to potential clients. The success of the products in terms of sales and popularity largely depends on the product launching, as such, it must be well-thought out and highly publicized to create curiosity among your potential buyers. Here are the 5 most powerful ways to make more money with product launching:

1. Put up teasers series on your websites. “Want to know what’s new with company ABC, it will surely rock your world”, this is a kind of teaser that will definitely create curiosity among your target market. They will surely look forward for the new product in the hope that they will benefit from it.

2. Write a press release. Announce the unveiling of your new product with the use of press release. To further entice your potential clients, present the features of the products and the benefits it can offer. In addition, add some testimonials and researches to make your press release more credible.

3. Get someone to endorse your product. If you have the budget, you can go for famous celebrities or known personalities to endorse your product to your potential buyers. This is one of the most expensive element in product launching but promises great return of investment.

4. Utilize email marketing. Send promotional email to your customers and prospective buyers about the product launching and invite them. Make your email interesting to get everybody on the launching, remember, these are the people who are most likely to buy from you.

5. Pick the best date for the product launching. The best time to launch your product is during weekends because your potential clients are not busy with work or school.