Innovations In The Production Of Jewelry Mean More Choice For The Consumer

The changing face of jewelry design shows no sign of abating. As changes in taste have evolved over the last few decades, so have the designs available to purchase. The marketplace, which was once dominated by mass produced Chinese products, is now awash with individually designed and manufactured pieces that combine glamour and individuality.There have been a number of changes in both the materials used in the production process and the production methods involved. Plastic was widely used as a substitute for metal, in an effort to keep prices down and maximize profits for manufacturers. However, consumers are now far more discerning and are far less likely to accept cheap substitutes. Cheap glass and plastic designs are now very difficult to sell, regardless of the price.As consumer tastes have changed through the years, so have both the processes involved in production, as well as the materials used. This development in production has resulted in a great deal more choice for the consumer. Where shell, lapidary, plastic and glass were commonplace at one time, a number of new substances have given jewelry a far more substantial look to them.Among the new metals being used are stainless steel and titanium. These durable metals provide manufacturers with the premium look they need, together with a metal that won’t corrode. Designs made with these metals can often last a lifetime without corroding. Stainless steel also offers pliable properties that allow a number of intricate designs to be made.Manufacturers are now also keeping a watchful eye on the fashion industry. Trends in the fashion world are very important as consumers now often accessorize and want designs appropriate to the clothes they are wearing. As with clothing, there is an increasing trend for jewelry designers to launch their ranges according to the upcoming season. Whereas a spring collection will often include a variety of greens, light yellows and pastel colors, summer designs will include more vibrant and stark colors such as bright reds and oranges.Consumers are increasingly eager to buy designs that look and feel expensive and substantial. Most people will aspire to own jewelry made with gold, platinum and precious stones such as diamonds. However, demand for these materials has never been greater. The increased demand has priced most people out of elaborate designs made from these metals and stones. Premium wholesale jewelry is now manufactured to an incredibly high standard and substances like cubic zirconia give people the premium look they crave at affordable prices.